Sydney, November 9th: GreenPages CEO and founder Katie Patrick launched her GreenPages 2008 magazine – Australia’s leading environmental directory with more than 6000 sustainable products and services.For the launch, the 27-year-old environmental engineer put together the first eco-runway show with leading fashion designers Akira, Camilla Franks and Lisa Gorman among a small elite group of 11 eco-conscious designers who only use organic fabric, natural fibres, recycled silk and vegetable dyes in their clothes.
Patrick came up with the idea after she’d realised that she could not buy an organic skivvy anywhere in the city.
"Fashion is lagging behind the green movement. To convince them to be more eco-friendly, it is important to make going green fun and vibrant," Patrick says.
The greatest hurdle to the green movement in the fashion industry is cost – buying organic textiles will increase the cost of clothes by around 35%. But increasingly trends are showing that consumers are willing to spend a little extra for products that are environmentally friendly.
The Eco Runway Fashion Show was an overwhelming success with 400 people from the fashion industry, the environmental community and the media treated to fine organic food and beverages while enjoying the casual, formal, sexy and sometimes funky fashion manufactured from sustainable fabric sources, by some of Australia’s most innovative and environmentally-conscious designers.
About GreenPages
GreenPages is the only comprehensive, Australian-owned ‘green’ industry media organization delivering a national magazine, directory and website driving the international growth and demand for sustainable business in the wider market. GreenPages is dedicated to being the number one provider of expert information for all people, businesses and industries in the transition towards a green world.
With offices in Sydney and Melbourne, GreenPages is Australia’s central point for leading data and factual based information on Green living. GreenPages engages with the sustainable community and offers a communal approach tying business to each other and businesses to the consumer.
GreenPages CEO and founder Katie Patrick is the driving force behind the company. She has twice been asked to meet with Al Gore and sits on a number of environmental boards. She has her finger on the pulse of all environmental and sustainability issues that are now of such vital concern.
GreenPages Australia is living proof of an Australian dream turned into reality. From humble beginnings, Katie Patrick; an environmental engineer, turned a one woman show into a company which now employs over 20 full time staff.
Katie is currently working on developing GreenPages into a global online village, directory and news hub for the green generation throughout the USA, UK and Europe.
For more information please visit www.greenpagesaustralia.com.au
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